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The full membership gives you access to all the programs below—in addition to our free programs—and some valuable free bonuses when you enroll.

For over six years we’ve worked with numerous couples and witnessed first hand the forging power of good and up to date information, role models and community support. The fact is that couples and individuals have at their disposal an incredible amount of information on human relationships/interaction—like no other generation before! Love Savvy was created to sift through and bring out the most effective information for couples and to make it available in a convenient and engaging format.

Welcome to the 21st century folks!

Today, there is no adequate reason to suffer the irritation, disappointment and pain of ineffective relationships.

Back Story

Love Savvy Club is founded by Lucinda and Alfred Loveland, MSc, a power couple. Alfred completed his masters in Research Methods in Psychology at the University of Surrey, England. Both are UC Irvine alumni, and have been married for almost 12 years.

They bring you not only experience, but facts. Before any claims are made and inserted into a program, the research is scrutinized and opinions are blocked out.

When we sought help over 10 years ago, we encountered both the “opinionated” and the “wise.” Let us tell you up front, the “opinionated” didn’t have any research to back up their advice, nor did they believe we would make it. The “wise” guided us because they had the knowledge and the experience, then they trained us—and we took a bit further and went back to school.” —Lucinda & Alfred

All to say, with their strong team, they have gathered what is useful and fully possible, without the nonsense.

What does it mean to have full membership?

Love Savvy Club offers an annual membership to access its video-based programs on several topics that will de-stress your love life, build or rebuild a relationship where you feel safe and connected, and set the stage for a meaningful ‘ever-after’ relationship.

What are others saying?

Lucinda and Alfred are that rare talent who have extensive professional knowledge in their field yet simultaneously know how to speak to a large range of audiences. This allows them to connect with so many different types of people, offering them the reliable, informed perspectives they could greatly benefit from in a manner that is comfortable for all involved. I’m proud to call myself a fan of their work and they should be even prouder for the help they’ve offered to so many.

David Lacy

College Professor, Founder of iPinion, Co-Author of Shades of Blue: Writers on Depression, Suicide, and Feeling Blue

Judy, California

I didn't believe in therapy because of past experiences. But the Lovelands provide an education I don't think anyone should live without. Their coaching is a blessing. Without them holding our hand, we would not have taken any action, maybe some, but not fully.

Jared, Washington

I'm happier today than I ever was! I'm usually very skeptical about these things, but I'm glad I gave it a try. Alfred & Lucy are a model of long-lasting romantic love. They provide so much compassion in their work, and I learned by their example when I would call Alfred. I noticed he was listening to me the way I should be listening to my wife.

Michael, New York

I felt incapable or useless when my wife would cry. I was very disappointed in myself to let her down at times, but I didn't want to let my shield so I never admitted it. I guess, I was uncomfortable with feelings. Today, I know how to talk with my wife, and I feel empowered when it comes to conflict. I know how to handle it and things run much more smoothly.

Lucy & Alfred have a magical way of working with people. They’re a dynamic mix of warmth, intelligence, experience, and practice. Their positive outlook and non-judgmental stance make it easefull for couples and groups to learn from them. Both are people you just want to be around. Their professionalism, depth of calm, and insight create an open safe environment for learning, growing, and expanding both in relationship to yourself and your partner. After meeting them, people are often left feeling… “I’ll have what their having.”

Lucy Vail

Licensed Marriage & Family Therapist (LMFT).

Jessica, Texas

My partner and I are young and sometimes immature. I was beginning to lose trust and faith. I didn't know how to communicate without ending up in a big argument. It's hard to be apart so we said ``let's do this right then.`` Since learning how to be ``love savvy`` my life has been so much easier. We don't waste so much time arguing, and we have more fun together now.

Tracy, Florida

I honestly was scared to take a course or be coached. I thought some really scary stuff would come up and I wouldn't know how to handle it. But it all happened gently. I really had nothing to fear. I actually regret that my fear held me back. I now know what I did wrong in my past relationships, and I'm taking things slow now.

Antonio, Mexico

I no longer feel neglected by my wife. It was a tough year for me, and my wife and I were growing apart. I didn't expect things to work out after we had decided to separate, but we tried one more time for our kids, and we were recommended to work with Alfred and Lucinda. I'm so happy to be back home spending more time with my wife and kids.

Corina, California

My friend convinced me to work with Alfred & Lucy. I'm a very easy-going person, and so is my partner, but there was one main issue that felt like a thorn in our thigh. I thought our relationship had to be very destructive to seek help, but it's normal to have problems. I think I have a really great friend!

Terri, Arizona

My marriage had been very negative for a long time. It became normal. But I felt isolated. Alone. I'm usually very strong, but I felt I couldn't fight against this anymore. It's been a long process, but I realized I'm not alone. There is hope. I had missed flirting and affection. Things have turned around incredibly.

What's inside?

Are you ready to be fully Love Savvy?

Explore the programs and free bonuses below to see if this is right for you.

Every 2-3 months, throughout your annual membership, one of these programs will become available. If you are interested in a topic not currently part of a program, you will be able to submit a request inside the membership.

11-Day Communication Challenge

We already know communication is important, but who cares if we don’t feel validated. Not only feel heard, but feel validated when you dive into this challenge.

Win Every Fight

What if we told you it’s actually dysfunctional for you to lose a fight and that you must win at all costs? We show you the anatomy of conflict, the step-by-step raod map to win every fight, and how to solve those pestering issues that come up over and over again.

Get Your Needs Met (Now)

We are driven to act by our needs. When we know exactly what our needs are, we face fewer obstacles to satisfy them. At the same time, we sometimes don’t realize we are blocking ourselves to feel fulfilled.

Befriending Anger

Anger can work against us or with us as our navigation system when it comes to intimate relationships.

Healthy Trust

Every healthy relationship is constantly building trust. Even more, we’ve all committed some sort of betrayal and in order to trust again we need to feel safe to do so.

Complementary Differences

How compatible are you with your partner? When we feel incompatible, we feel doomed and distance between us. Learn your compatibility metric and how differences can affect your relationship.

The Process of Forgiveness

The process of forgiveness isn’t something that happens overnight. Nor does it include reconciliation. For purposes of sanity, it releases personal pain and opens up positive opportunities.

Practicing Respect & Boundaries

The most empathic and compassionate human beings set the most boundaries according to research. Respect isn’t the same as Trust, something we earn. Respect is the minimum we all deserve. How can we persuade others to respect us? How do we set those boundaries without the drama?

Cleaning Out the Baggage

Either from childhood, past experiences, or past relationships, we collect information to understand how we can relate to our current partner. This can distort, change, or modify a neutral experience to a positive or negative one. What could be interfering with our relationship right now that we may have experienced in the past that has left us marked?

Lighting Up Libido & Intimacy

When affection and intimacy collide, an explosion of love is felt emotionally as well as physically. Let’s explore how we can make things more exciting and more intimate.

Faithful Lovebirds

Here we lay out the secrets of how to make your relationship the loyal and ‘forever’ kind. If you thought the film The Notebook was romantic, you ain’t seen nothing yet.


On top of that, you’ll also get some perks of being an annual member, versus buying each program separately. 

One-on-one Phone Coaching

You will not be left to figure things out on your own. With your annual membership you get 5 free phone coaching sessions with one of our expert coaches. Each session lasts about 45-60 minutes.

An Anniversary Gift From Us

We want to encourage you to go out on dates, no matter how many years you’ve been together. If we ask you when is your anniversary, it’s only to give you a free dining gift card so the two of you can have a night out on us. It doesn’t matter what anniversary you want to tell us (your wedding, dating, first kiss, or the day you met anniversary), we want you to remember the day together.


We want your learning experience to be personal, pleasant and as easy as possible.  

Multimedia Learning

Ready to learn in a way that you prefer? We’ve used a multimedia approach to suit your style of learning. In all the programs (except The Communication Challenge and Get Your Needs Met), you’ll be able to listen to an audio, watch a video, read the transcript, and download your worksheets/pdfs. You can access it all through your computer, mobile or tablet.

Check Off Your Progress

Want to feel like you’ve accomplished something? Small steps are key, and knowing it’s done feels empowering. As you progress and look back, you’ll know what you’ve finished and how much is left to do.

When do I access each program?

Every 2-3 months, one of these programs becomes available. Once the program is available, it doesn’t go away. 

February 12, 2016

May 18, 2016

July 20, 2016

September 28, 2016

November 30, 2016

Another program will be available starting this date. 

February 1, 2017

Another program will be available starting this date. 

April 12, 2017

Another program will be available starting this date. 

June 28, 2017

Another program will be available starting this date. 

As the date gets closer, we will announce the next available program.

There may be specific programs you may like more than others, and might want to jump ahead to those and skip the others you “don’t need” to learn more about, but we encourage you to dive in all programs.

They have been thoughtfully arranged in a specific order and schedule, for the most stable and long-term gains. You never know what jewels you may find in a program you least expected.

*On dates of availability, the programs will be accessible at 11am EDT.


What's the Investment?

$599 Annually

The annual membership for 2016 is $599 (that’s about $50 a month).

You can pay in full or make four monthly payments of $169.

All together you get:

  • Seven programs at $129 each for 2016 (totals $903)
  • Five sessions of one-on-one phone coaching with each session at $50 (totals $250)
  • A Free Anniversary gift card, valued at $70

Totalling $1223 for 2016.

Saving you $624 when paying in full. 

*The monthly payments would total $676, saving you $547.

Is there a Guarantee?

Absolutely! We offer a 100% risk free experience within your first 2 weeks. 

Our goal is to help you fulfill your needs and be happy in the relationship your meant to be in. So we’ve provided this guarantee to make sure you know if this is right for you. If you don’t see any benefits, then we don’t want your money and we’ll gladly give you a full refund.

To know you gave it a try and found it didn’t work for you, we’ll ask you to send us all the worksheets completed from two programs and a reason why it didn’t work for you. We believe there is value in our work, but if you truly found none, we’d love to have your feedback so we can improve.

As we don’t provide any refunds past 14 days, we trust you will make a wise decision before investing in this course.

When can I enroll?

If this is something you’re truly interested in, we’d be honored to work with you.

For more information and to know when enrollment opens next, leave us your first name and email below.